Author Archives: Mr B Toohey

1967 Referendum

18 Wednesday May 2016

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Intro: https://www.youtube.com/watch?v=Qa8MBL2FpV4

 

Using pp 153-157, write an overview of the 1967 Referendum to give the Federal Government the authority to act for Aboriginal and Torres Strait Islander people.

You should write three paragraphs:

  1. Why was there a need for the referendum and what was the outcome?
  2. What were the arguments ‘For’?
  3. Why did some people vote ‘Against’?

You should include some examples of people involved.

Social Justice online

17 Tuesday May 2016

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There are a variety of online games which aim to promote an understanding about social justice. In groups of 2-3, you will be allocated one game.

1st half hour

Play it for about 20 min and prepare a short review of it (ppt and email to BT):

  • name & description
  • aspect of social justice it addresses
  • how well it does this
  • what did you learn about the issue?
  • you should include a few screenshots

 

2nd half hour

  • present reviews

 

3rd half hour

  • based on reviews, you may play one or more of these games only!!

 

The Games / Simulations

http://www.gamesforchange.org/play/spent/

Live the life of someone without much money – how to spend limited money, too poor for doctor etc. Location: USA

Poverty in wealthy country: pretty good representation of issues

 http://www.gamesforchange.org/play/sweatshop/

‘Sick game’ where you hire adults or kids (cheaper) to work in a sweatshop, to make products for minimum cost. Fail and the boss swears at you and fires you.

Child Labour / Sweatshop: pretty good – people get injured, crying children, poor working conditions

 http://www.gamesforchange.org/play/wildfire/

Didn’t work

 http://www.gamesforchange.org/play/3rd-world-farmer/

You are a farming family in 3rd world family: drought, illness, poor years, militia. Start with little money, control farming decisions, gives you an ‘annual report yearly’ – health of family – give them medicine. Deaths at young ages (40 or so for parents, kids at 10)

3rd world countries – pretty good

 http://www.gamesforchange.org/play/free-rice/

Play vocab game – definitions / synonyms – you get 10 grains of rice for every correct answer. World Food Programme (UN Agency) – so real people benefit from you playing games. Other languages are there too.

 http://www.gamesforchange.org/play/darfur-is-dying/

You are a kid who goes to collect water (about 4km each way) while avoiding militia / soldiers.

Shows poverty, conflict, access to drinking water

 http://www.gamesforchange.org/play/ayiti-the-cost-of-life/

Role play as a family below the poverty line in Haiti – how to survive by working, paying bills etc. Pick a life path and follow it through.

Showed how hard it is to earn money and keep family healthy. Badly affected by things we wouldn’t expect etc.

http://ncase.me/polygons/ 

‘The parable of the polygons’: segregation in society

 

Or the menu is here – choose one from the categories of:
Poverty
Human Rights

Post-war struggles

16 Monday May 2016

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Pages 147-151

1949 – Citizenship for all people born in Australia (this includes Aboriginal and Torres Strait Islander people for the first time)

1949 – Right to vote for returned Aboriginal servicemen or those who could vote in their home state (not WA, QLD or NT)

1950s & 60s – Maralinga Nuclear Testing (Read and watch here)

1950s & 60s – Strikes and Petitions, including Yolngu Bark Petition and Wave Hill Strike

cth15_72_p1bark_1963_30

1961 – Native Welfare Conference confirms that all aboriginal people will eventually ‘assimilate’ into mainstream Australian society

1962 – all Aboriginal and Torres Strait islanders can vote in Federal elections

1965 – Freedom Ride

1965 – ‘Integration’ replaces ‘Assimilation’ – Aboriginal people would be part of mainstream Australian society, but keep some aspects of their culture (like many of the non-British migrant communities did)

 

 

52 Marketing Ideas

16 Monday May 2016

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PowerPoint constructed by the class last Friday from this page

In pairs (move around)

Take one of your invented/improved products:
what are 3 excellent marketing strategies for this product, and what are 3 marketing strategies which would not work? Why/why not?

Indigenous Australians & WWII

12 Thursday May 2016

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Finish timeline of Protection, Assimilation, Removal of Children, and Emerging Protest Movements (homework from last night)

WWII experiences

Part 1: Read pp. 144-145
Summarise WWII experiences in 60 words (maximum) and Limited Citizenship Gains in 30 words (maximum)

Part 2: Read ‘All in’ (http://www.ww2australia.gov.au/allin/indigenous.html)
Write down 4-6 things which surprised you or you found interesting.

Extension: Have a read about Reg Saunders, the first Aboriginal officer in the Australian Army.

News story on the Adelaide memorial to Indigenous soldiers (video)

Market Research: McDonald’s

11 Wednesday May 2016

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Addressing changing food values through market research

Online:
http://www.afrbiz.com.au/case-studies/mcdonald-s-addressing-changing-food-values-through-market-research.html

PDF (the photocopy)

Click to access McDonalds_Case_Study_Ed_4.pdf

How did McDonald’s

  • identify the interests of stakeholders?
  • what are the two types of research undertaken? Define each.
    • How were each undertaken?
    • what other market research do they do?
  • what quality control do they put into their research techniques?
  • Why did they implement 3 changes?
  • How do they communicate with their consumers? How does it differ?

 

Start of lesson:

List 6 things you want to know about a mobile phone

Choose one type of phone to investigate (go to its official website)

On a scale of 1 (hard) to 5 (easy), how easy was it to find the answers to your questions? (Just give the 1-5 scale, no need to write answers to your questions)

Feedback: Qualitative vs Quantitative

Marketing

09 Monday May 2016

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Marketing handout

marketing20mix

  • Marketing is a total system of interacting activities designed to plan, price, promote and distribute products to present and potential customers.

 

Role of marketing:

  • Find out what customers want and then attempt to satisfy their needs.
  • Bring together the buyer and seller.
  • Generate revenue for the business.

 

  • A market is a group of individual, organisations or both that:
    • need or want a product
    • have the money to purchase the product
    • are willing to spend their money to obtain the product
    • are socially and legally authorised to purchase the product.

 

  • Marketing plans and strategies vary depending on the intended market.

 

Type of market Customers
Resource Agricultural firms
Industrial Secondary and tertiary firms
Intermediate Wholesalers and retailers
Consumer Individuals and households
Mass Vast number of individuals
Niche Small target market

 

Changes in marketing over time:

 

  1. Production approach – Taking orders and delivering goods.
  • 1820s to 1920s
  • Emphasis on producing goods
  • Demand for goods is greater than supply.

 

  1. Sales approach – Advertising and personal selling.
  • 1920s to 1960s
  • Emphasis on selling goods
  • Demand is weaker.

 

  1. Marketing approach – Aimed at satisfying customers’ needs.
  • 1960s to present
  • Emphasis on identifying customer needs through market research
  • Establishing and maintaining customer relationships
  • Development of the marketing concept.

The marketing concept is a business philosophy that states that all sections of the business are involved in satisfying a customer’s needs and wants while achieving the business’s goals. It is based on four principles:

  • customer-oriented
  • supported by integrated marketing strategies
  • aimed at satisfying customers
  • integrated into the business plan so as to achieve the business’s goals.

Marketing concept accomplished through:

  • Customer orientation: marketing decisions and practices are based on customers’ needs
  • Relationship marketing: long-term relationships with individual customers to create customer loyalty.
  • Marketing planning process is the process of developing and implementing marketing strategies to achieve marketing strategies, and consists of five steps:
  1. Performing situational analysis
  2. Establishing market objectives
  3. Identifying target markets
  4. Developing marketing strategies
  5. Implementing, monitoring and controlling the marketing plan.

 

  • Marketing plans must evolve and adapt to new circumstances.

From Chapter Summary, Marketing, HSC Course, JacOnline