RED BULL CASE STUDY QUESTIONS

1. What is the image of Red Bull?
2. Who are the celebrities connected with Red Bull?
3. Describe the marketing campaign.
4. What are the threats to Red Bull?
5. Describe how legal influences and government policy have influenced Red Bull.
6. Where did the Red Bull idea originate from?
7. Do a SWOT analysis on Red Bull.

Redbull – Business Idea

SWOT Analysis

There are lots of examples of SWOT Analysis on the internet. Two good ones are below. Look at the questions each offer under each section

– http://articles.bplans.com/how-to-perform-swot-analysis/

– https://www.mindtools.com/pages/article/newTMC_05.htm

Hi, sorry, still dying today

In starting a small business, it is important to have good support and professional sources of information.

Read & note section 11.3 (p. 351 of old textbook, p. 367 on pdf).

• what is the SA Govt website for SME support? Can you find others?
• does your local council have any support for starting up an SME?
• what is a Chamber of Commerce?
• Find the SA Chamber of Commerce.
  • what is its trading name?
  • list 6 services it provides
• Do you think it would be worth it for a business to join the Chamber of Commerce or a Trade Association? Come up with 4 advantages and disadvantages.

Hi guys

Sick today – please watch ‘Starting a small business – key business functions’ on Clickview. (I can’t access it from home, but do a search to find it.)

From memory, it goes for 20-25 minutes. However, if you watch it with headphones and pause it to take notes on the key functions (info, examples etc.)  it should take most of the lesson.

Thanks

Mr T

Task on hand outs

Entrepreneur Hero: Richard Branson

Answer the following questions about the TedTalk on Richard Branson:

1. What skills/qualities does Branson talk about being important for business?
2. Why did Branson trade records for airlines?
3. What does Branson consider to be important for starting a business?
4. Name some of Branson’s failures.
5. Branson says “All you have is your reputation” (21:30). Explain this in a business context.
6. Explain the meaning of ‘capitalist philanthropy’.
7. Explain Richard Branson’s personal qualities (this includes his high-risk adventures) and how this contributed to his success

Hi guys,

Sorry, sick today.

Please read the section on ‘Stakeholders’ (Section 3.5, pp. 81-86.

Answer Q9 and construct the table (Q10) on p.86 of the (old) textbook.

Thanks
Mr Toohey

1. Economic / business cycle
2. ‘Boom’
3. ‘Bust’
4. contracting economy
5. expanding economy
6. deregulation
7. GST (definition plus what % rate in Aust)
8. monopoly
9. oligopoly
10. complementary business
11. Five location factors that influence a business

Total marks / 15

Turnitin website: http://turnitin.com/en_us/home

Class ID: 12386553

Password: qwerty

Hopefully we’ll be able to work it out 🙂

Textbook pp 50-71

A pretty fast look through most of these (diagram on p.51), although will spend some time on the economic cycle.

Remember to keep an eye on the ‘BizWORD’ sections for what might be in Friday’s Glossary Quiz.

1. A due date is a due date…
2. Email etiquette – I’m doing you a favour, it’s pretty simple to ask nicely rather than just attach the document to a blank email.
3. How email works: don’t hit send then slam your lid … it won’t send, and you will miss the deadline. Better to learn the lesson on this than a final deadline or a job application.
   

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4. Keep focused on the question – Australian economy. Lots of irrelevant examples given from USA in particular.
5. Structure! The scaffold suggests you have 3 key contributions. Use a topic sentence to outline what it is. Use specific data, whether from ABS or from within article/s you’ve found, rather than ‘lots of employees’ etc.
6. Referencing: any information you’ve gotten from elsewhere. All stats need to be referenced.
7. Use quality sources! blah.blogspot.com not necessarily a great source. Use the company website, or newspapers, or financial blogs from a company with an author credited.
8. Conclusion: here’s you last chance to convince me. Take 5-10% of the word count and recap your main points, referring to an example or two you used. Possibly finish with a sentence that answers the question.

http://online.clickview.com.au/mylibrary/videos/a7b3ec72-ce1f-e75f-9368-068bfd8c9df0

Some terms used during the video

• Market
• Consumers
• Producers
• Consumer sovereignty
• Value added
• Law of demand
• Elastic demand
• Inelastic demand
• Substitute goods
• Complementary goods
• Demand factors
• Needs
• Wants
• Production
• Factors of production
• Relative scarcity
• Law of supply
• Supply factors
• Efficiency
• Levels of government