RED BULL CASE STUDY QUESTIONS

  1. What is the image of Red Bull?
  2. Who are the celebrities connected with Red Bull?
  3. Describe the marketing campaign.
  4. What are the threats to Red Bull?
  5. Describe how legal influences and government policy have influenced Red Bull.
  6. Where did the Red Bull idea originate from?
  7. Do a SWOT analysis on Red Bull.

Redbull – Business Idea

SWOT Analysis

swot

swot-canvas

There are lots of examples of SWOT Analysis on the internet. Two good ones are below. Look at the questions each offer under each section

– http://articles.bplans.com/how-to-perform-swot-analysis/

– https://www.mindtools.com/pages/article/newTMC_05.htm