Management

• vision
• communication
• staffing and delegation
• ‘teams’

Trend analysis

• Market segmentation: measurable parts of a total market
  • What is something ubiquitous now that wasn’t 10 years ago?
  • What has changed, developed or been invented?
  • Are these targeted to different parts of the total market?
• Economic trends

Avoiding over-extension

• Finance
• Staff

Using technology

• retail
• school

Economic Conditions

Remember the economic cycle?

How might businesses adapt to different stages of the economic cycle?